Nonprofit Private School Website Update & Rebrand

1. Website Redesign Phase:

   • This involves the creation of a new website design to reflect the transformed brand image. Tasks include:

     • Building out a site map: Structuring the website's navigation and content organization.

     • Creating mockups for approval: Designing visual representations of the proposed website layout and features for client review and feedback.

2. Brand Guideline Development:

   • Crafting comprehensive brand guidelines that define the visual and verbal identity of the brand. This includes:

     • Establishing fonts: Choosing typefaces that represent the brand's personality and values.

     • Defining color palettes: Selecting colors that evoke the desired brand associations and emotions.

     • Choosing images: Curating a library of visuals that align with the brand's messaging and aesthetics.

     • Creating brand patterns: Designing patterns or motifs to add visual interest and coherence to brand materials.

     • Establishing brand voice: Defining the tone, language style, and messaging guidelines for consistent communication.

3. Social Media Management:

   • Developing and executing strategies to maintain a consistent brand presence and increase awareness on social media platforms. This includes:

     • Content creation: Generating engaging posts, graphics, and videos tailored to each platform and audience.

     • Community management: Interacting with followers, responding to comments, and fostering engagement.

     • Analytics and reporting: Tracking key metrics to evaluate performance and optimize strategies.

4. Photography and Videography Services:

   • Producing high-quality visual content for various purposes, including:

     • Social media: Creating compelling imagery and videos to share on social platforms and engage the audience.

     • School announcements: Capturing important events, achievements, and updates to share with the school community.

     • Brand story: Crafting visual narratives that communicate the brand's identity, values, and mission.

Overall, the contract encompasses a comprehensive approach to rebranding and marketing the client as a modern, reputable learning institution, with services ranging from website redesign to content creation and social media management.