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Writer's pictureJLR & Co.

Embracing Imperfection: My Journey to Relaunching a Brand That Reflects My True Self


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As I prepare to relaunch the latest revision of my brand, I'm reminded of the long road I've traveled to get here. It’s a journey woven with moments of hesitation, anxiety, and the internal tug-of-war that comes with being a recovering perfectionist. For years, I felt the weight of trying to present myself, my work, and my message as flawless—always striving for perfection, yet constantly feeling like something was missing. Today, however, I'm learning to lean into the uncertainty, to embrace the messy middle, and to be okay with putting myself out there, even when everything isn’t "perfect."


The Perfectionist's Dilemma: Why Putting Myself Out There Was So Hard


When you’ve spent most of your life seeking perfection, putting anything less out into the world feels like standing naked in front of a crowd. Vulnerable. Exposed. For as long as I can remember, perfectionism has been my armor. Growing up in an environment marked by domestic violence, I quickly learned to hide behind the facade of being "good enough" to avoid drawing attention to myself. That need to blend in, to keep everything in check, was my survival mechanism. But perfectionism isn’t a sustainable shield—eventually, it cracks.

As I’ve evolved, both personally and professionally, I’ve come to realize that perfectionism was holding me back more than it was pushing me forward. Every time I felt called to create something new—whether it was a social-emotional learning (SEL) curriculum, my nonprofit, or a new brand launch—I would wrestle with self-doubt, endlessly tweaking every detail until the creative fire dimmed. But deep down, I knew something had to change. I had to show up as myself—unpolished edges and all.


The Anxiety of Growth: Taking My Brand to the Next Level


This latest revision of my brand has been a test of every lesson I’ve learned over the years. There’s a certain kind of anxiety that comes with stepping out of your comfort zone, especially when you're still learning how to shed the perfectionist mindset. The back-and-forth, the endless revisions, the "what if it’s not good enough" thoughts—they’re real. Every time I hit "publish," whether it’s a new piece of content, a redesigned logo, or a social media post, a small voice inside still whispers, "You can do better."

Yet, I'm finding that the only way to quiet that voice is by taking action despite the fear. Yes, anxiety flares up when I take creative risks, but I’ve learned to channel that energy into the work itself. And here's the truth: the more I allow myself to be vulnerable, the more authentic my brand becomes. My work, which once felt like a reflection of what I thought others wanted to see, is now becoming a reflection of who I truly am.


Launching the Brand That Feels Right


As I step into this new chapter of my brand’s journey, I’m doing so with a mindset rooted in grace. This version of my brand is deeply personal—it’s tied to my experiences of surviving adversity, embracing mental health challenges, and learning how to use my voice to help others, especially young girls navigating their own paths. It’s also tied to my ongoing work through The Hope & Wonder Academy and The Graceful Futures Society, helping girls who have experienced domestic violence or are facing mental health challenges. This brand isn’t just about me; it’s about creating space for others to feel seen, heard, and empowered.

I’ve had to remind myself that imperfection is part of the process. There will be missteps along the way, but that’s okay. Growth, creativity, and success don’t come from things being perfect—they come from being persistent. I’m still learning to let go of the need for everything to be flawless, but what I’ve gained is far greater: the freedom to show up fully and authentically.


The Power of Grace: Moving Forward with Purpose

This rebranding isn’t just about launching a business; it’s about launching a new way of showing up in the world. It’s about embracing who I am as a creator, an educator, a survivor, and a leader. It’s about extending grace to myself when the anxiety creeps in and remembering why I started this journey in the first place. My mission has always been to create something that helps others heal, grow, and thrive.


If you’re reading this and feeling like perfectionism is holding you back, I encourage you to take a deep breath and trust the process. The world doesn’t need your perfect version—it needs your real, imperfect, and beautifully authentic self. That’s the version I’m choosing to put out there with this brand revision. It’s scary. It’s exhilarating. And most of all, it’s me.

Here’s to embracing imperfection and finding the courage to move forward—one creative step at a time.

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